Lucia “This doesn’t make me happy anymore.” Not because I hated my job. Not because I couldn’t do it anymore. But because somewhere between my full-time job as a social media manager, my freelance content projects, and my guilty-pleasure scrolling on Instagram and TikTok… Social media just became too much.
So what do you do when you realize that? You follow your gut. You step into the unknown. Like any true Gen Z’er… with a social media addiction and a cappuccino in hand (oat milk, obviously).
Confidence Was High, Bank Account Not So Much
My first month as a full-time freelancer felt like a dream… and a slight fever dream. I quickly realized freelancing isn’t all luxury lunch dates and Pinterest-worthy workspaces (not that I was expecting that…).
It’s encountering yourself. Making uncomfortable choices. Growing in ways you didn’t plan. Working really, really hard — without the comforting sight of a steady paycheck landing every month.
Retail Therapy Is Not a Business Strategy (Unfortunately)
Here’s the thing: When you don’t have that end-of-the-month salary hit, but instead random invoices sprinkled across weeks, shopping starts to feel a little too easy. Every time an invoice clears? Immediate instinct to “reward myself.”
And suddenly, you’re standing in H&M holding a “laptop-friendly” bowling bag… because you “needed it for work.”
(Spoiler: I go to the office once a week. And yes, I already have several bags.) Or buying a sleek new laptop sleeve because, well, I’m “investing in my business.”
Freedom Costs Money (And Mindset Shifts)
Freelancing gave me what I always wanted: freedom.
But that freedom came hand-in-hand with financial stress.
Now, every decision feels a little bigger. A little more serious. I find myself asking: Is this actually an investment in my future?
Take fitness, for example: I wanted more time to move my body and clear my mind. I have a gym subscription — but guess what? I hate the gym. I love Pilates though… and it’s way more expensive. But if it means staying mentally strong and showing up better for my work and myself, isn’t that worth investing in?
How I’m (Trying To) Balance Treating Myself and Building My Empire
My biggest challenge?
Setting business goals that actually guide my spending.
Not buying random things because I’m stressed. Not treating every small win with a Zara order. But celebrating intentionally — rewarding myself with things, experiences, and investments that move me closer to the dream.
Because the truth is:
I might be shopping less, but I’m betting on myself more. And honestly? That’s the best purchase I’ve made yet.
If you’re also in your ‘rebuilding era’, or have financial chaos to confess, drop a comment!
