Behind The Blog

Hi, I’m Lucia — content creator, fashion stylist, full-time freelancer and part-time shopaholic. You’ll usually find me sipping an oat milk cappuccino, styling an outfit I swore I wouldn’t buy, or explaining to my mini poodle Pip why he can’t have croissants. He runs the brand, basically.

After working in social media for years, I quit my job to build something of my own — a creative life that looks as good as it feels (even when my bank account disagrees). Here on the blog, I share my outfits, freelance chaos, beauty favorites, and confessions from life behind the curated grid.

If you’re into fashion, luxury with a wink, Pip-approved content, and real-life dog mom energy — you’re in the right place.

I’m Pip, the ultimate posh poodle living my best life in the Netherlands. With a nose for luxury and a flair for the dramatic, I thrive on being the center of attention. My days are filled with glamorous adventures, from staying in the swankiest dog-friendly hotels to strutting my stuff in the chicest pet fashion.

On this blog, you’ll join me on my journey through a world of style. I’ll share my top tips for living a life of luxury, the best spots for dog-friendly shopping, and reviews of the most paw-some places. Whether you’re a fellow posh pup or just looking to add a bit of glam-fur to your life, you’re in the right place. So, grab a treat, get comfy, and let’s embark on this adventure together.

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Hi, I’m Lucia — fashion-loving content creator, full-time freelancer, and self-declared shopaholic (with “investment pieces,” of course). Alongside me is Pip: posh poodle, drama queen, and co-star of every outfit pic. You’ll find us hopping from terrace to terrace, styling outfits we definitely didn’t need to buy, and turning everyday moments into content — one coffee and walk in the park at a time.


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